Creative Thinking

Splish

 

Splash

 

Splish

 

Splash

 

Splish

 

Splash

 

Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish Splash Splish. 

 

Splish

 

Splash.

 

I turn the faucet off and boom there it is. Rush to my notepad and write as much as possible-two days later I look at four pages of chicken scratch and there is maybe two sentences that I want to keep. What does the above demonstrate about create thinking? Did you actually scroll through that and make it down here? Well anyways some things that you learn here at Brandcenter about creative thinking. First, it's a lot like the above in there's a flood of ideas that come in but when taking all of them at once you just get a projectile of stuff and it tends to not look so pretty. Also the focused, direct and simpler the ideas are for the most part the better ones. This isn't trying to dumb down the process in fact, it takes all that splish splash to get to the truest sense of a splish or something like that. What looks more appealing to look at? I prefer the single idea to the bevy above and when you take the time to sort through all that mess it makes your simpler idea much better, much truer. 

I think what partly makes this mess is our inability to observe reality in its' present sense. You are almost always experiencing and can't reflect on your senses in the moment. In Richmond it's been great experiencing new things, working as much as I can and every so often taking a break to throw up some ideas.